Hey buddy,
I don’t know if you know this but years before Wifi Moolah existed, I used to read a lot of stuff that Daniel Fazio and Alex Berman put out. Fazio was called "Cold Email Wizard", the guy who made cold outreach look like a science.
Alex Berman was the “Cold Email King” and I actually got to work with him later in my ghostwriting days but that’s a story for some other day.
Watching what they'd built, I remember thinking: I HAVE to try this.
So I did.
A friend of mine was running a cold email agency (he still is), pulling in $20K-$30K a month. I told him I wanted in, and instead of just talking me through it, he handed me an actual campaign and said, "here, manage this."
It cooked me.
Multiple inboxes managed by hand, emails sent one at a time, leads scraped manually — no shortcuts, just hours of grinding that never let up.
I lasted about as long as my patience did LOL.
Around that same time, ghostwriting started taking off for me, and cold email quietly got filed away under "someday."
Somehow I feel that someday is now. Here’s why:
AI is doing most of the heavy lifting that used to eat up entire days: research, personalization, even most of the sending itself.
There are tools that make this look ALMOST easy.
I say "almost" because I've only read about it, never lived it. The only way to actually know is to get in there and find out.
If you've been here since the start, you know this isn't my first swing at this either. When I launched Wifi Moolah, I told you I wouldn't just talk about building online businesses — I'd actually build them in front of you, mistakes and all.
The Layman's AI came out of one of those experiments
So did the X account I built purely to figure out monetization
This is attempt #3.
And this time, I want to build a real business that is still running years from now.
Here's where I need something from you:
Before I pour months into documenting this, I want to know people are actually along for the ride. So I'm giving you two ways to follow along:
Weekly updates, right here. I'll fold my progress into the regular Wifi Moolah issues everyone gets.
Detailed behind-the-scenes updates, sent to a separate segment who are actually interested in this, as I don’t want to spam everyone. If you want the blow-by-blow — the wins, the failures, the "why is this not working" moments — [click here to join the daily update list].
I'd love to run this inside the community itself eventually, but it's not quite there yet (no post notifications), so email is the best way to do it for now. Either way, if you haven't joined the community yet, that's still worth doing for future updates.
Also DO send a REPLY to this email too. That ensures that you are added to the segment. Also I will be reading all of them.
Talk soon,
Kris
