© 2026 Wifi Moolah Newsletter | Built by someone still figuring it out, for people still figuring it out..
THE LAB · 5 EXPERIMENTS AND COUNTING
Every experiment on this page was run with my own time and money, start to finish. The numbers get published whether they're good or embarrassing. No highlight reels, no screenshots of someone else's Stripe.
Get the step-by-step version →THE SCOREBOARD
2,623 cold emails sent
~1,000 X followers, zero engagement
3 account lockouts
1 sponsor signed before 1,000 subs
Wins and losses, same font size.
THE CASE FILES
In order. The ugly ones included.
01
ENDED · FULL FLOP · FEB 2026
GOAL Grow an X account fast and qualify for Creator Revenue Sharing.
WHAT I DID Two weeks of follow-for-follow growth, then a pivot to clipping MrBeast videos for borrowed reach.
~1,000 followers · 3 account lockouts · ~0% engagement · $0 earned
LESSON Follow-for-follow gets you a number, not an audience. X can pay, but only with a real niche and six-plus months of posting.
Read the full story →
02
[SUCCESSFUL & STILL ACTIVE] · MAR 2026
GOAL Launch a plain-English AI newsletter for small business owners, picked by reader vote, and monetize it with sponsors.
WHAT I DID Shipped weekly issues and built an automation pipeline that researches topics and drafts each issue for my approval.
7 issues · 1 sponsor signed before hitting 1,000 subs · [800 subscribers currently]
LESSON Sponsors buy a sharp niche, not a big number. The first deal landed long before the list was "ready."
Read the full story →
03
ENDED · PARKED · AUG–SEP 2026
GOAL Build a cold email agency from zero and sign paying clients.
WHAT I DID Named it, built the site, priced it at $497 setup + $199 per booked meeting, and ran outbound myself.
2,623 cold emails · 5 hot leads · 0 clients
LESSON Cold email still gets replies. Running an agency as one of four projects doesn't get clients.
Read the full story →
IN THE LAB RIGHT NOW
04
LIVE · OCT–NOV 2026
GOAL Launch a job board for go-to-market roles and turn it into a business.
SO FAR Built it twice, once on a job board platform and once with an AI app builder. The second version won and has jobs live.
Numbers + verdict drop Nov 30
05
UP NEXT · DEC 2026
GOAL Earn referral fees by connecting real companies with an AI lab that pays for how businesses work.
THE BET One signed company could pay more than every experiment above combined. Or it pays nothing. We'll find out.
Numbers + verdict drop Dec 31
THE MOOLAH LETTER
One PDF on the last day of every month. Each one takes a single experiment and walks through it step by step: the tools, the setup, the scripts and copy I used, what it cost, what it made, and what I'd skip next time.
Issue #1 drops Oct 31: the full Koldbound playbook.