Steal My Idea #17: A Niche Job Board

Hey buddy,

Indeed has 250 million monthly visitors.

And yet a one-person job board called Japan Dev, focused exclusively on tech jobs in Japan and hit $62,000 in a single month.

RemoteOK, run by one person, generates six figures in a month.

A solo developer built a job board for UX writers, hit $4,200/month in listing fees within 14 months, and sold it for $96,000.

The job board industry in the US alone is worth $14.7 billion. The big platforms own the volume. But niche job boards own the attention, and companies pay a significant premium for that.

Here's why. And here's exactly how to build one.

I've been meaning to build something in this space myself ever since I wrote about this in one of my issues before [ Link Here ]

I recently bought a domain (GTMJobsHQ), a job board specifically for go-to-market roles.

Sales. RevOps. Growth. Demand Generation. SDRs.

The kind of hires that are critical for any revenue-stage company and notoriously hard to find through generic platforms.

I haven't fully built it out yet. Too much on my plate. But the idea is solid, the niche is real, and the model works.

So I'm using it as the example throughout this issue and handing you the full blueprint.

A niche job board works because it solves a problem neither side of the market can solve on Indeed.

For employers: posting on Indeed or LinkedIn means your GTM role gets buried under thousands of irrelevant applications from people who don't understand the function. A niche board delivers candidates who self-selected into that specific professional world. Better signal, less noise, worth paying more for.

For job seekers: instead of filtering through 10,000 jobs on LinkedIn, they come to one place where every single listing is relevant to them. That's a destination worth bookmarking and coming back to.

The model is simple. Here's how GTMJobsHQ would work and how yours should too.

Build it. Niche job boards are one of the most buildable products in the online business space. Tools like Jobboard.io, Niceboard, or even a simple Webflow + Airtable setup can have you live in a weekend. You do not need a developer. You do not need to raise money. You need a domain, a job board tool, and enough listings to make the page look real on day one.

Start by scraping publicly available GTM job listings from LinkedIn, X and company career pages and posting them yourself. This seeds the board before a single employer has paid you anything. Job seekers arrive. Employers notice the traffic. Employers pay to post.

Charge for listings. Niche boards with qualified, hard-to-reach audiences routinely charge $300–$600 per job posting. Generic boards charge $100–$300. GTMJobsHQ would charge $299 per listing less than one hour of a recruiter's time, for access to a targeted, engaged audience of GTM professionals.

10 listings a month means $2,990. 20 listings goes to $5,980. That's meaningful revenue from a product one person can run in a few hours a week. Plus it also acts as passive income because there’s not much work to do after it’s setup.

Stack the revenue. Job posting fees are the entry point. The real business is what comes next.

Featured listings — $99 extra to appear at the top of the board for 30 days. Easy upsell, most employers take it.

Email newsletter — every niche job board sits on a goldmine: a targeted email list of professionals in one function. A weekly GTM jobs digest sent to 5,000 sales and growth professionals is worth $500–$2,000 per sponsor slot. That's a second revenue stream that grows automatically as the board grows.

Employer subscriptions — instead of paying per listing, companies that hire GTM roles regularly pay $299/month for unlimited postings. Turns transactional revenue into recurring revenue.

Resume database access — job seekers upload their CVs. Employers pay $99–$199/month to search them. Passive income that scales with the candidate pool.

The math at 18 months:

One person. A few hours a week. $4,000+/month.

Now I am not saying this is easy and quick, it might take a couple of years to reach this scale but that’s not bad for a side hustle.

And when you're ready to exit — job boards sell for 30–40x monthly revenue on Acquire.com. A board doing $5,000/month is worth $150,000–$200,000 as an asset.

Hiring has never been more broken.

Companies are drowning in unqualified applicants from generic platforms. Recruiters are expensive: 15–25% of first-year salary per hire. Job seekers are exhausted by platforms that surface irrelevant listings and ghost them after applications.

Niche job boards cut through all of that.

They're the answer both sides of the market are looking for and the window to build the defining board in most niches is still open.

There is no dominant GTM-specific job board. There's no dominant board for RevOps, for Growth Marketers, for Customer Success leaders. The nearest competitor is a job board on Clay and a few other fragmented smaller boards.

These niches exist. The boards don't yet. That's the opportunity.

Pick a niche where companies are actively and repeatedly hiring, not a niche that sounds interesting but only has 20 open roles at any given time.

GTM roles are hired constantly. Every SaaS company, every funded startup, every scaling business needs sales and growth people.

The job flow never stops. That's what makes a job board a durable business rather than a one-month experiment.

Before you commit to a niche, do this: go to LinkedIn Jobs right now and search for your intended role. If there are fewer than 500 active listings, the niche might be too small. If there are thousands, you've found your market.

I've had GTMJobsHQ sitting in the idea vault for a while now.

And honestly, this issue has made me want to actually run with it as this month's experiment. Build the board, seed it with listings, reach out to the first employers, document everything, and report back in 30 days with real numbers.

But I'm only doing it if there's genuine interest.

If you want to watch me build a niche job board live — the wins, the failures, the exact tools and outreach I use — reply to this email with "build it."

If enough of you say yes, I'll make it this month's public experiment and show you exactly how it goes.

Your reply decides.

Talk soon, Kris

P.S - The UX writer job board did $4,200/month and sold for $96,000. The person who built it is not a genius. They just picked a tight enough niche and showed up consistently. That's the whole game.

P.P.S- This evergreen tweet will always stay a banger:

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