Hey buddy,
Quick one today. No idea breakdown. I want to tell you why I’m starting something new.
The problem with how I’ve been doing this
When I run an experiment, like the cold email agency I documented a while back, you get the summary. What I tried, what worked, what flopped, a few numbers.
I always wanted to give you the full picture. A lot of you even joined my community for exactly that. But it didn’t go the way I wanted.
I’ll be honest. I’ve always been a “too much on my plate” guy. That’s just how I am. It’s not right, it’s not wrong. It is what it is.
The other thing about me: I only function properly when I’m accountable to someone.
During these experiments, I’m only accountable to myself. So sometimes I lag.
And the real stuff, the daily work, the people I’m talking to, all the nitty-gritty, never makes it to you. It doesn’t fit in a newsletter issue, so I’ve been cutting it out.
Then something happened that changed my mind
A while back I shared an idea in Steal My Idea: an SEO tool for beehiiv newsletters.
Two of you actually built it. Two live products, beehiivSEO and NewsLetMe, came out of one issue. One even has a credits page mentioning Wifi Moolah.
That’s when it clicked. Some of you aren’t reading this for entertainment. You’re actually reading it to do something.
And if you’re going to do it, the summary isn’t enough. You need the playbook. And you need to be around people doing the same thing.
So that’s what The Moolah Letter is
Once a month, I take one experiment I’ve actually run and break it down step by step. Not “here’s what happened.” More like “here’s exactly how to do it yourself.”
One deep PDF, sent on the last day of every month
Real setups, real screenshots, real numbers
The mistakes I made, so you can skip them
Every back issue included when you join
Access to a private Telegram community
And having paid members is all the accountability I need to finally show you the real stuff.
Why Telegram?
I already use it a lot, and so do most people. It’s easy to get into.
In there, we’ll talk side hustles, online businesses that actually work, whatever you’re building, my ideas, and a lot more. Join today and I’ll add you ASAP. I’d love to see more of you in there.
The first drop
The first PDF lands October 31 and covers the cold email agency experiment from start to finish. The setup, the outreach, the results, and what I’d do differently.
It’s $19/month right now. On October 31, it goes up to $29/month.
But if you join before then, you keep $19 for as long as you stay subscribed. Same price, every month.
Who it’s NOT for
If you just like reading about side hustles, the free newsletter has you covered. Nothing changes there.
This is for the ones who want to actually run the experiment themselves and don’t want to figure out every step from zero.
That’s it. Free issues keep coming like always.
Talk soon,
Kris
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