Hey buddy,

Whop is a creator’s marketplace and it has a feature most people selling on the platform don't even know exists.

You build a complete, working business on Whop - products, pricing, a live storefront website, all of it. Then you publish it as a "Blueprint" to their public gallery.

Anyone else on Whop can click one button and deploy their own exact copy of your business. Their own products, their own pricing, their own live site, instantly.

Here's the part that matters. Every time someone deploys your blueprint and their copy makes sales, you earn 10% of Whop's profit on those sales. Automatically. Forever. It comes straight out of Whop's cut, so it doesn't touch the deployer's own payout or pricing at all.

You're not selling a product once. You're selling the blueprint for a business, and getting paid a slice every single time someone else runs it.

Before getting into blueprints specifically, it's worth understanding why Whop is different from most places you'd sell digital products.

Whop takes roughly 3% in fees, compared to Gumroad's 10%. Over $400 million has been paid out to creators on the platform.

The bigger difference is discovery. On Gumroad, you drive 100% of your own traffic - nobody's browsing Gumroad looking for something to buy. On Whop, the marketplace itself sends buyers to you. People browse Whop's trending lists, categories, and search the way they'd browse Amazon, already in a buying mindset.

Whop supports basically anything digital: online courses, SaaS tools, private community access, ebooks, trading signal groups, templates - both one-time purchases and recurring subscriptions natively built in, not bolted on as an afterthought.

Pricing data from the platform shows products in the $47-97 range generate roughly 3.2x more revenue than products under $20. Community/membership access commonly runs $20-500+ per month depending on what's inside.

That's the ecosystem blueprints sit inside of.

A blueprint is a whole Whop business, packaged up: the products, their pricing plans, their images, and the storefront website styling that sells them.

The ones in Whop's public gallery (at whop.com/blueprints) are real, currently-running businesses.

Deploying one gives you your own independent copy - Whop creates your business (if you don't already have one), copies the products and site over, and it's live at your own URL. Nothing to build from scratch, nothing running on your own machine.

Some blueprints are "verified," which gets them placed in a curated, higher-visibility row in the gallery. Each blueprint's card also shows how many businesses have already been created from it - a built-in social proof signal for anyone browsing.

If someone wants to go further than just deploying it as-is, there's also a developer path: cloning the underlying code via Whop's CLI to customize the business beyond what the one-click deploy gives you.

Publishing a blueprint is a revenue stream, not just a way to help other sellers.

When a business deploys your blueprint, you earn 10% of Whop's profit on the sales that copy generates - attributed automatically, the same underlying model as referring a new business to Whop.

It comes out of Whop's share specifically. If someone deploys your blueprint, their own payout and pricing don't change at all - so there's no reason for a deployer to hesitate over "does this cost me anything." It doesn't.

This is the most important step and the one people skip.

A blueprint that's worth deploying has to actually work - real products, sensible pricing, a storefront that converts. Nobody deploys a copy of a business that isn't proven.

The good news: this connects directly to everything else in this newsletter.

A Whop-native trading signals community, a niche paid Discord-style membership, a template pack, a small SaaS tool wrapped for Whop, a course - any of these, built properly and actually selling, becomes blueprint material.

Since the deployer inherits your pricing plans, images, and site styling exactly as you built them, this needs to be good before you publish it.

A sloppy, underpriced, or poorly positioned blueprint won't get deployed even if the underlying product idea is decent - remember, whoever's browsing the gallery is judging whether to run this business themselves.

Referencing the platform's own data: products priced in the $47-97 range meaningfully outperform anything priced under $20. Bake that into your blueprint's default pricing rather than defaulting to a cheap number to seem approachable.

Once your business is running and performing, submit it as a blueprint. Getting toward "verified" status (placement in the curated row) is worth pursuing once you have enough deployment history and consistent performance to qualify - this is where visibility compounds.

Every blueprint's card publicly shows how many businesses have been created from it. This number is your leverage - the more it climbs, the more it signals to new browsers that this is a proven, worth-copying business, which drives more deployments, which drives more of your 10% commission stream.

This is genuinely different from most passive income models in that your "customers" (the people deploying) aren't paying you directly at all - you're earning off their downstream sales, which means your incentive is to make the blueprint as easy to succeed with as possible.

Since income here is per-deployment and ongoing (10% of Whop's cut on every sale the deployed copy makes, not a one-time fee), having multiple blueprints live in the gallery multiplies your passive surface area the same way having multiple templates or multiple tools does in other businesses covered in this newsletter.

A blueprint that's easy to understand, clearly described, and ideally has some guidance attached (a quick explainer of who it's for and how to run it) will out-perform one that's just dropped into the gallery with no context. Sellers browsing blueprints are evaluating whether they can actually run this business successfully - reduce their uncertainty and more of them will deploy.

This one is genuinely hard to project with hard numbers, because it depends entirely on two things: how many businesses deploy your blueprint, and how well each of those individual copies performs once someone else is running it.

20 businesses deploy your blueprint over time. Each one generates modest but real monthly sales - say $500/month average per deployed copy.

10% of Whop's profit on those sales (not 10% of the full sale, specifically 10% of Whop's cut) works out to a small slice per deployment, but multiplied across 20 active copies, this becomes a genuine trickle of ongoing income with zero additional work from you after publishing.

Your blueprint becomes one of the more visible ones in the gallery (verified, high deployment count visible on the card, which itself drives further deployments). 100+ businesses deploy it over time, a meaningful portion actively selling.

At that scale, even a modest per-deployment slice compounds into a real secondary income stream running entirely passively - you built the business once, and you're earning off every copy of it that anyone else chooses to run, indefinitely.

This isn't a "build a blueprint, get rich" idea. It's a genuinely novel passive income layer worth adding on top of a Whop business you're already running well - the marginal effort of publishing it as a blueprint once it's proven is low, and the upside compounds without additional work as deployment count grows.

Most passive income models in the digital product space require you to keep creating new things - new templates, new tools, new content - to keep growing revenue.

A blueprint is different. You build the underlying business once. Every future deployment of it is additional income with zero incremental work on your part. The only ongoing "work" is making the original business good enough that people keep finding and deploying it.

It also compounds with reputation. As deployment count grows and visibility increases, new browsers see a business with proven traction (via that visible deployment count) rather than an unproven idea, which itself drives further deployments - a genuine flywheel that most one-off digital products don't get.

Talk soon, Kris