Hey buddy,

Every business owner I've ever spoken to says the same thing.

"I need more leads."

Not followers. Not impressions. Not brand awareness. Leads. Real people who might actually buy something.

And most of them have already tried the obvious stuff. They've bought lead lists. They've run ads. They've hired some agency that promised 100 leads a month and delivered 100 names scraped from a directory that haven't been active online since 2021.

They're tired of cold. They want warm.

That's the idea.

I used to run a ghostwriting agency. I know what it looks like when someone finds a potential customer in the wild — someone who just posted "looking for a recommendation" or "has anyone tried X" or "I need help with Y."

That person is not cold. They're not even warm. They're hot. They've self-identified, publicly, that they need exactly what your client sells.

I can't build a full agency around this right now. But the model is real, the demand is massive, and the differentiation is obvious. So here it is.

The service is simple to explain.

You find 50 people per month who have publicly shown interest in your client's product or service — across Reddit, X, LinkedIn, Facebook, Instagram — and deliver them as a vetted, organised lead list. Name, platform, profile link, what they said, when they said it, and why they're relevant.

$1,000/month per client.

That's $20 per lead. For a warm, intent-verified, hand-curated contact. Any business owner who's run ads knows that's cheap.

Every platform has search functionality most people don't use properly.

On Reddit, you search keywords your client's customers would use — "looking for a [service]", "anyone recommend a [product]", "need help with [problem]". Filter by recent posts. You'll find people asking for exactly what your client sells, every single day.

On X, Boolean search does the heavy lifting. "looking for" + [niche keyword] + "recommend" pulls up real-time intent signals constantly.

On LinkedIn, the search filters are powerful — industry, job title, recent activity. Someone who just posted about a problem your client solves is a warm lead hiding in plain sight.

Facebook Groups are gold for B2C niches. People post "can anyone recommend a good [service] in [city]?" constantly. Those are buyer-intent posts with a timestamp on them.

You compile these into a clean Google Sheet or Notion database. Profile link, platform, what they said, date, relevance score. That's the deliverable.

You don't do it manually forever. You hire a VA.

A trained VA handling this full-time can manage 4 clients simultaneously — that's 200 leads per month across four accounts, each needing to be found, vetted, and documented. With practice and the right saved searches set up, this is very doable at 6-8 hours per client per month.

A good VA costs $800–$1,200/month for full-time work. Call it $1,000.

The math:

One VA. Four clients. $3,000/month profit.

Add a second VA, onboard four more clients, add another $3,000. The model scales cleanly because the cost structure is fixed and the revenue is recurring.

At 8 clients, you're doing $8,000/month in revenue, $6,000 in profit, with two VAs and very little overhead. That's a real business.

AI has made content creation cheap and abundant. Which means the internet is now flooded with content — and attention is harder to buy than ever.

But intent signals are still real. When someone posts on Reddit asking for a recommendation, no algorithm created that. A real person with a real need typed it. That's signal in a world full of noise.

At the same time, most lead gen agencies are still selling cold lists, cold email sequences, and paid ad campaigns. The "warm intent-based lead" angle is underexplored as a productised service. The buyers exist, the need is obvious, and the competition is thin.

Your VA training is the whole product.

Anyone can tell a VA to "find leads on Reddit." What separates a lead agency that delivers real results from one that delivers garbage is the system behind the search — the exact keywords, the Boolean strings, the filters, the vetting criteria, the quality bar for what counts as a warm lead.

Build that system before you hire anyone. Document it obsessively. That document is your actual business. The VA just runs it.

Land one client first. $1,000/month. Do the first month yourself to understand the fulfilment before handing it to a VA.

Once you know it works, hire the VA, train them on your system, and go find client number two.

Go.

Talk soon, Kris

P.S. — The best part about this model is the retention. A client who keeps getting warm leads that convert doesn't cancel. Cold lead agencies churn constantly because the leads don't work. Warm leads work. And clients who see results stay forever.