Hey buddy,
Issue #2 of Business For Sale. This one's a different shape than #1 — much smaller, much cheaper, and sold by a founder who's refreshingly upfront about exactly what he hasn't done with it yet. Worth a look partly because $4,500 is a price a lot of you could actually consider, not just read about.
(Quick disclosure: the link below is my referral link on TrustMRR — costs you nothing, but I wanted you to know it's there.)
What It Does: NoSite Search finds local businesses that don't have a website yet, hands you their contact info and a lead score, gives you a built-in CRM to manage outreach, and can spit out an AI-generated website per vertical that you can turn around and sell to that business for $500–$2,500.
The Listing Business: NoSite Search — lead-gen + AI website builder for local business outreach
Asking price: $4,500
Revenue: $145 MRR from 13 active subscribers, $388 lifetime revenue, $211 in the last 30 days, founded March 2026
Multiple: 1.8x
Verified or self-reported: Stripe-verified, last updated today — about as fresh as this data gets
Where I found it: TrustMRR
The Business Model: Subscription tiers at $5, $29, and $79/month, but one shared credit balance pays for both lead searches and AI website builds — so a chunk of revenue each month is one-time credit top-ups layered on top of the base subscriptions, not pure recurring MRR.
Why It Caught My Eye:
The founder's note on the listing is unusually candid: he says straight out that he's running multiple products, his attention has shifted elsewhere, and the obvious growth levers — paid acquisition, partnerships, affiliates — are completely untouched
$4,500 is a price point most side-hustle readers could genuinely consider, not just admire from a distance
649 buyers have viewed this listing and 2 offers are already in, real interest despite the small size
The core idea solves a believable, specific problem: local businesses without websites are easy to find and easy to pitch once you've found them
Built-in resale mechanic — leads to AI-generated sites to sell — means the product's revenue model and the buyer's potential side income are the same motion
The Math: Here's the part worth slowing down on: the listed 1.8x multiple is calculated off the last-30-days revenue of $211 ($211 × 12 ≈ $2,532; $4,500 ÷ $2,532 ≈ 1.8x), not off the $145 current MRR.
That $211 includes one-time credit purchases mixed in with subscriptions, so the multiple looks a bit better than the pure recurring number would justify. If you recalculate using MRR alone ($145 × 12 = $1,740), the real multiple on subscription revenue is closer to 2.6x.
Neither number is unreasonable at this size, but "1.8x" and "2.6x off pure MRR" are different stories, and the listing only shows you the friendlier one.
Tech Stack You'd Inherit:
Next.js (frontend)
Node.js, Stripe (backend)
What I'd Dig Into Before Buying:
Domain Rating sits at 0/100, yet "SEO" and "content marketing" are listed as the growth channels — ask exactly what SEO work has actually been done, since a 0 rating after 3 months suggests very little organic traffic exists yet to build on
13 subscribers is a small enough sample that one or two cancellations would noticeably move the MRR — ask for the full subscriber history, not just the current snapshot
The founder is explicit that paid acquisition, partnerships, and affiliates are untouched — find out whether that's genuine unclaimed upside or whether those channels were tried quietly and didn't work
Confirm how much of the $211 last-30-days figure was one-time credit purchases versus actual new subscriptions, since that split changes the real growth picture
Ask what the credit-to-dollar economics look like on the AI website builds specifically — that's the part of the business with the most interesting resale potential, and the listing doesn't break out its margin separately from the lead-search side
My Take:
This is a useful contrast to both of our first two listings. No hidden debt, no missing growth rate, no inherited customer obligations — and small enough that getting it wrong costs you $4,500, not $200,000.
The founder's honesty here is a genuine asset: a seller who tells you what he hasn't done yet is easier to trust than one who oversells.
The real homework isn't spotting a trick in this listing.
It's deciding whether you actually believe you can do the unsexy distribution work — SEO, partnerships, outbound — that the current owner admits he never got around to.
My Verdict: Would I buy it? At $4,500, the downside is small enough that this could make sense as a genuine first-acquisition project, not just a teaching example — but only for someone who already has a real plan for distribution, not someone hoping the business will grow itself.
I'd ask for the subscriber history and the credit-purchase breakdown first, but I wouldn't expect either to change the price much at this size.
I also have another set of thought for this listing. Since most of you guys are interested in having a side hustle, selling websites is kind of the simplest way to do so.
Now, some might argue that there’s tons of competition in selling websites and I must agree.
Hence, this opportunity is more like “In a gold rush, sell shovels” kinda thing.
You build a side hustle by giving access to other people to sell website building using ai.
You help them make money and in return, you make money.
What This Teaches You (Even If You're Never Buying a Business):
When a multiple is calculated off blended revenue — subscriptions plus one-time purchases lumped together — always ask what the number looks like using recurring revenue alone. The two can tell meaningfully different stories, and listings will naturally show you the more flattering one.
If You Want to Look Yourself:
Browse TrustMRR's marketplace and filter by price if you want something realistically affordable, not just interesting to read about
Check whether a listing's revenue is pure subscription MRR or a blend that includes one-time purchases, and recalculate the multiple both ways
Check Domain Rating against the stated marketing channels — a mismatch between the two is worth a direct question
Ask for full subscriber history on any small-subscriber-count business, not just the current snapshot
Take a founder's honesty about what they haven't done as a starting point for diligence, not a reason to skip it
Use TrustMRR's free APA/LOI/NDA templates once a deal gets serious
Pro Tip: Whenever a "multiple" is quoted, ask what revenue number it's built on. A blended number that mixes recurring and one-time revenue will almost always make a business look better than its true recurring base supports.
Talk soon, Kris
